Search results for "Sports spectators"

showing 2 items of 2 documents

Segmenting the spectators of national team sports: the case of a pre-competition match

2015

It has become common for academics and sports marketing professionals to study and explain the heterogeneity and complexity of sports spectators' behaviours and attitudes, with numerous works addressing this topic But these surveys are more about fans of professional sports clubs (soccer, basketball, baseball, hockey, etc) who attend regular season games in their favourite teams' home stadium or arena. To our knowledge, very few studies have been conducted into spectators of national teams. It is these spectators who are of the focus of this paper.

MarketingCompetition (economics)FavouriteFocus (computing)Sports spectatorsBasketballMarket segmentationAdvertisingSociologyBusiness and International ManagementSports marketingStadiumFinanceInternational Journal of Sports Marketing and Sponsorship
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Les groupes de supporters ultras à Marseille: Des modes de gestion identitaire différents?

2007

Cet article propose une etude des modes de gestion identitaire chez deux groupes de supporters ultras francais, les South Winners (SW) et le Commando Ultra (CU), qui soutiennent la meme equipe de Marseille. La Theorie de l'identite sociale et celle de l'auto categorisation constituent notre cadre d'analyse. Nous avons degage les caracteristiques socio-structurelles de statut, de legitimite et de stabilite des SW et du CU a partir d'informations socio-historiques. Quarante recits de matchs entre 1997 et 2003 diffuses dans les fanzines des deux groupes ont ete analyses a l'aide de la psychologie sociale du langage. Les resultats obtenus nous ont permis de mettre en evidence des strategies de …

Sports spectatorsPsychologyHumanitiesGeneral PsychologyCanadian Journal of Behavioural Science / Revue canadienne des sciences du comportement
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